“Do what you love and the rest will fall into place” is a way of thinking that Jason Isaac (aka DJ Big Jacks) has built his career and life on. In his case, the labor of love has always been music. His passion for it, fuelled by the inspiration of his father and family upbringing helped elevate Big Jacks’ interest in the arts from a hobby he loved to his livelihood.

Before even touching the turntables a young Jacks spent time going to record stores with his dad to pick up the latest calypso releases. Now in a digital age where most people don’t look past their favorite streaming site for music you’ll still find Big Jacks going that extra mile to uncover the latest tune or forgotten gem in your local record store, thrift shop, and dusty warehouse basements all over the world. To Big Jacks there are no boundaries when it comes to finding and exposing new music to share.

In recent years, Big Jacks has forged a new lane for himself. First as the co-founder of GGBR Records & Tapes and then going on to start his own imprint, Snackalot. These independent labels are platforms to release not only his own music in a tangible form (with a focus on vinyl and cassette tapes), but releases from other artists they truly believe in and stand behind, with a number of their releases already sold out to customers ranging from North America, Europe and Asia. And in 2021 he received much acclaim for his debut single “Higher” and EP “Sunflower” (which both feature Angela Apigo).

Today he’s not only DJing but curating his own monthly events he tours nationally, like his popular Butta party series. When he’s not on road you can find him also producing and writing music, as well as leading the creative direction behind his music videos, promotional campaigns and other branding.